
The Florist Collective: a Design Lab
A peer-to-peer design lab for florists centered on shared exploration, experimentation, and intentional floral design.
April 11, 2026
Why a design lab?
Creative growth doesn’t happen through replication alone. It happens through inquiry, experimentation, and shared process.
The Florist Collective was created as a design lab, not to teach a fixed outcome, but to hold space for florists to explore ideas together, test approaches, and engage deeply with materials, mechanics, and intention.
Rather than instruction-led learning, the lab is shaped by dialogue, observation, and collective thinking, where knowledge is exchanged peer to peer, and process is valued as much as the final form.
What to expect
An intimate, in-person gathering designed for florists who are drawn to:
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open process and thoughtful experimentation
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learning alongside peers in a shared, exploratory environment
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design guided by intention, texture, movement, and curiosity
This is not a traditional workshop or demonstration but a space for exploration, dialogue, and creating - together.